Joom – The Rich May Lose Their Heads.
 

Brief: The platform allows users to choose a doctor based on education, experience, reviews, and location.

Insight:Not knowing anything about your doctor creates an irrational fear of your upcoming medical appointment.

Idea: In low resolution, doctors appear as pixelated, blocky figures—hardly reassuring.

Story:  Finding yourself face-to-face with a doctor who looks like a blurry pixelated figure is not something that you’d really want. visual editing tricks, or clever scene transitions.

Media: TV and OLV.

Results: The campaign established DocDoc as the leading medical appointment service, ultimately leading to its acquisition by Sber, the largest banking group in Central and Eastern Europe. The brand was restructured and is now positioned as a global health platform of national importance.