Cian – Before, You Thanked God.
 

Brief:  Launch a new B2C platform built on the foundation of a former B2B resource.

Insight:Finding the right home used to feel like a matter of luck or divine intervention—now, it’s free from magic.

Idea: Showcase a variety of relatable stories where Cian helped improve lives in completely different ways. The common thread: instead of saying “Thank God,” every character says “Thank Cian.”

Story:  A little girl is grateful for her giant playroom. A voyeuristic student says “Thanks for the view.” A mother thanks Cian for her guitarist son's separate apartment. Nine heroes, nine stories, nine solutions to different real estate challenges.

Media: TV and OLV.

Results: The start-up became the leading financial service in real estate.